There are many benefits to utilising social media marketing. However, getting best use out of it translates to a commitment of time. While the access to it is easy and cheap, the maintenance and consistency thereof takes effort.
Here are some of the benefits:
Spreading Your Net Far and Wide
We do not need to be convinced on how many people are connected to one another via social media.
You want to get your name out there? Then social media is a key way in doing so. From branding, name recognition, presence, visibility, and having top of mind awareness. Social Media works when you get your name out in front of people.
Social media in itself refers to being social. Having engagement. To build engagement you need content that brings value and keeps visitors engaged. Social Media Marketing is a long term relationship. It’s not a one night stand.
Direct Client Feedback Loop
Because you are interacting directly with the market you serve you are also prone to get feedback from that market. Be it what posts they like, the type of response certain posts gets, or direct comments from them. Its free and offers critical market intelligence on your industry and competitors.